Friday 4 - Officially Back in Action: 12/2/22

Published: Fri, 12/02/22

The Friday-4 is back!

I maintained a weekly habit of delivering this material to your inbox for five consecutive years leading up to the arrival of Covid. It was at that point that I put the routine on indefinite hold as I attempted to figure out how to be a temporarily out-of-work gym owner and at-home kindergarten teacher for my oldest son.

I unforunately left my newsletter habit behind when the dust settled on the pandemic period in my life.

The lesson I've learned since is that I relied on the process of curating this material to stimulate my own content creativity. Hunting for interesting blogs, podcasts, books, and YouTube videos inevitibly results in me engaging with new concepts, which in turn improves the quality of my output both on social media and in my consulting work with Business For Unicorns.

With this in mind, it's officially time to bring it back.

Without further ado...

My Friday-4:

Four pieces of content I've consumed this past week that will influence my future social media content and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness.

Serial Entrepreneur: Gary Vaynerchuk (podcast) - It's been a few years since I hit the mute button on Gary-V (got tired of feeling shouted at), but I was pleasantly surprised to see him return to my radar thanks to Guy Raz and his always entertaining, How I Built This. This conversation from 2021 covered one of my favorite origin stories, highlighting the mindset and approach of one of the biggest movers in social media.
The Psychological Forces That Make Sales Irresistible - Did you know that when Robert Cialdini published his classic book, Influence, his intention was to teach consumers how to avoid being taken advantage of by slimy marketers? To his surprise (and behest), Influence became a foundational piece in many marketers' strategic playbooks. Why do I bring this up? Well, to encourage you to use this article in the same potentially slimy manner as it relates to your holiday sales offerings.
These Common Well-Meaning Phrases Have a Negative Impact - This FastCompany article shared four examples of phrases that I use routinely, all of which present a potential disconnect between my desired intention and my employees' interpretation of the language. This information is also as useful in parenting as it is in your professional leadership role.
To Retain Your Best Employees, Invest in Your Best Managers - The messaging in this HBR article spoke to me, as I recently came to the conclusion that retaining my best employee was so important that I opted to make him a business partner.

Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.

- Pete

577 Main Street, STE 310
Hudson MA 01749
USA

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