Friday 4 - Getting Verified, Marketing Laws, & More: 12/9/22

Published: Fri, 12/09/22

I've been consuming content at a level once reserved for my pre-children stage of life and it feels good to be learning consistently again.

Before I roll out this week's material, a handful of quick thank you's...

First, thank you to the many who responded to last week's newsletter welcoming me back to this content curation routine. It's feels good to know that some of you were hoping this weekly information would return.

Thank you to those of you who've passed along content you think worthy of joining a future Friday-4. If you ask me, there is no such thing as too much shared information.

And lastly a big thanks to you, as I know you made a conscious decision to open and read to this point.

Now onto the shares!

My Friday-4:

Four pieces of content I've consumed this past week that will influence my future social media content and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness.

5 Key Takeaways From the Frozen Yogurt Industry (podcast) - Alex Hormozi took me down a cost structure rabbit hole that I never imagined I'd find interesting in this one, and I walked away thinking differently about pricing strategy, product packaging, and more. There are lessons to be learned from every brick and mortar customer service industry, this one included.
The 22 Immutable Laws of Marketing - When's the last time you picked up a business book from several decades ago that (mostly) stood the test of time? Well this one from Ries & Trout (authors of Positioning) was quick and informative. The book is worth buying, but I also realize that many readers are interested in the path of least resistance in obtaining the information, so I've tracked down a blog post summarizing the text.
No One Talks About This Crucial Leadership Skill - This was an interesting post on the importance of delivering a feeling of validation to your team as a leader. If you want to develop an environment of vulnerability with your staff, validation is the prerequisite box you'll need to check, and this piece explains how to do so.
Twitter is Right About One Thing: Verification is Critical - I am all for shifting the burden of censoring the authenticy of shared information from the platform to the user, and it seems that verifying accounts is an apporpriate step in the direction of doing so. This article helped me to understand why the new Twitter verification protocols are more than just a cash-grab that will increase the profitability of the platform as a whole.

Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.

- Pete

577 Main Street, STE 310
Hudson MA 01749
USA

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