Friday 4 - Handling Public Criticism, Visual Podcasting & More: 12/16/22

Published: Fri, 12/16/22

So I learned something fascinating this week that sort of blew my mind, but I couldn't find a way to work it into my own Twitter, Instagram, and podcast material (yet).

For now, I want to share it with you here.

Did you know that in Norway they do not allow for youth national championships in any sport prior to the age of thirteen? And that they do not allow for youth sports statistics or standings to be published for athletes younger than eleven? Their objective is to keep kids interested and enrolled in town sports for as long as possible.

Now these two facts alone are relatively uninteresting until I point out the fact that Noway ran away with the most golds AND the total metal count in the most recent winter olympics. More specifically, they collected 37 total medals to the US's 25.

Norway has a population of just a shade under 5.5M, while the US is on the cusp of passing 332M.

The pay-to-play club sports system in our country is stupid (with a few quality exceptions), and it is why my boys are not yet signed up for club programs at a time when well over half of their peers are already participating.

I've told my own boys and hundreds of CSP athletes over the years that if you're good enough, you will be found. It'll be a while before I can stomach $5,000 annually to "improve exposure" for my guys.

Now onto this week's shares...

My Friday-4:

Four pieces of content I've consumed this past week that will influence my future social media content and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness.

How Leaders Should Handle Public Criticism - I'd imagine that every single one of my readers is interested in being in a position of leadership, be it in their professional setting, or even of the thought leader variety. With that, comes the unfortunate reality that a disproportionate amount of the blame will be kicked in your direction if and when things go sideways in your operation. This HBR article was stacked with valuable advice for all of us on our path to being better leaders.
Visual Podcasting is Now a Thing and Here's What Advertisers Should Know - While I've noticed a deliberate shift in podcasting toward video recordings, I can't say that I fully appreciated the listener statistics that were driving the move in that direction. The platform through which users are consuming podcast content has changed dramatically in recent years, and this article tells that story with some interesting numbers.
How the Founder of Tend is Making Dental Visits Cool - This piece is important to fitness business owners because, as much as we don't like to admit it, many of us have clients who dread going to the gym nearly as much as they dread going to the dentist. In either scenario, they go because they feel like they have to. If you're looking for ways to minimize client hesitation in this realm, this article would be a good place to start.
Mark Cuban Doesn't Believe in Following Your Passions - I loved this interview where Mark Cuban explained his strategy for disrupting the healthcare industry with his online farmacy. The portion of the conversation surrounding managing disruptive employees and team members to ensure the sanctity of the overall culture was especially fascinating.

Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.

- Pete

577 Main Street, STE 310
Hudson MA 01749
USA

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