Friday Four - Information That Shapes My Business Mind

Friday Four - Information That Shapes My Business Mind - 5/13/16

Published: Thu, 05/12/16

My business partner Eric Cressey was kind enough to point out that 6:00pm on a Friday may not be the most appropriate time to fire off a weekly email, so I'll make a habit of putting my Friday-Four in your inbox on Thursday evenings moving forward.

Here's some quality business-specific content for you to consume as we wrap up another good week!

First things first, here's a link to my blogging efforts from this week:

If Your Employees Enjoy Themselves, Your Clients Will Too - In early 2016 I almost got hit in the face with a football tossed to longtime CSP coach, Greg Robins. Here's why it didn't make me mad.
Does My Gym Need an Admin? - An inside look at some of the factors that led us to hire CSP's first Office Manager way back in 2012.

My Friday-FOUR

Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage CSP - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:

Netflix Knows Which Pictures You'll Click On - And Why - "A small, compelling thumbnail could mean the difference between getting you to spend the entire weekend watching House of Cards or losing interest and bouncing over to Hulu." This topic is of particular importance for those of you who prepare social networking material for your business or personal brand, and anyone who publishes a blog. That thumbnail matters, people!

When Clients Ask For Discounts, Ask Them...Why? - For some reason, people feel inclined to haggle on price when it comes to the cost of services. While they'd never walk in to a grocery store and debate the cost of a gallon of milk, our clients will occasionally challenge our price points and investigate whether there may be any "wiggle room" for them. This piece covers a fantastic approach to handling the hagglers.

Your Lame Small Talk Could Be Costing You The Sale - I've said on multiple occasions that fitness businesses should avoid executing a canned sales pitch. This being said, some employees simply do not have the social awareness to effectively play the game of small talk. In these cases, less is more, and attacking the selling process with a direct approach may be the way to go.

Five Strategies for Recruiting Talent in a Competitive Tech Market - Though I do not function in the tech world, the recommendations in this article closely mirror our talent recruitment and development habits here at CSP.

Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!

- Pete