I'm a little ahead of the game this week, so I figured it wouldn't hurt to make sure that there are some fitness business insights in your inbox as you start your Friday.
Before I get started, I want to give a huge shout out to my good friend and former business partner, Tony Gentilcore, who launched his first ever fitness product this week. Tony teamed up with Dean Somerset to create
The Complete Shoulder & Hip Blueprint, and I'm told that it is a great resource. I don't stand to collect any sort of affiliate dollars in recommending Tony's product. Instead, I just want to say I'm proud of my friend!
I'm excited to share some great articles and blog
posts this week, starting with a blog I posted earlier today:
- Gym Owner Musings - Installment #3: This post touches on three very different topics - improving attendance at your charity events, career changes
toward the fitness industry, and the trade-offs that come with capturing a unique market segment.
My Friday FOUR
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage CSP - as always, I'm looking to bring you some business-specific information from outside of the world of fitness.
Enjoy:
- Ten Reasons Successful People Change Jobs More Often: I'll freely admit that I have a tendency of frowning upon resumes that feature
excessive "job-hopping." This piece makes a compelling argument for people to stop worrying about being hampered by the job-hopper reputation, and entertain the idea of jumping to a new opportunity every 3-5 years.
- The Customer Isn't Always Right and You Need to Challenge Them:
Our internship orientation material here at CSP has a bullet-point that reads: "The customer is always right, even when they're wrong." This approach is mandatory when it comes to your interns delivering a quality on-the-training-floor experience, but it is careless when it comes to the way that I personally handle every request. My favorite line in this article: "If you’re blindly saying yes to every request, are you really listening to what the customer is asking
for?"
- Instagram Wants to Ease Its Users into Shopping: I've yet to see a social media platform effectively integrate
shopping tools into their model, but that doesn't mean I think it can't be done. I'm hopeful that Instagram pulls this one off, as I'd love to one day see CSP athletes purchase a new hoodie or Elite Baseball Development tee shirt by clicking on an image in our company Instagram account.
- Why Being Polite Is Killing Your Company: The title of this post is a little click-bait-ish, as the reader may infer that the suggestion is to ease up on being polite with your customers. Once you get to the
meat of it, you'll see that this article calls for open communication internally to ensure that constructive criticism and unique ideas flow freely through your business. This piece outlines three sound strategies to help you "design honesty into your company."
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
-
Pete