Let's start the last Friday 4 of 2016 with a look at the material I've published on my own site: - 16 Tweets Worth Revisiting From 2016: Twitter is the perfect platform to spark interest with 140-characters, and then leave your entire audience hanging. In this post I have revisited 16 tweets I published in 2016 that seem to warrant a little bit of elaboration.
My Friday FOUR
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I
manage CSP - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy: - 2017 Key to Small Business Social Media Marketing: Gary Vee
does a great job of explaining the art of expanding your organic social media reach during the coming year. The most important takeaway from this piece is as follows: "No amount of paid media is going to turn bad creative into good content."
- 5 Minutes Early is On Time; On Time is Late; Late is Unacceptable: This article was published nearly a year and a half ago, yet it was shared by two different people on my Facebook newsfeed this past week alone...that's how important the message is. Being firm on punctuality doesn't mean you
are difficult or impatient. In my case, punctuality means an empty to-do list at the end of the day and more time with my kids before their early bed time.
- 3 Lessons Learned From Running the World's Only Unicorn Fitness Cult in 2016: Mark and Michael (the Mark Fisher Fitness Co-Founders) teamed up to write a two-part piece featuring their lessons learned in 2016 and all six points they've made are
spot-on. I have shared Michael's post for two reasons: First, you'll see a link to Mark's part in the first section, making it easy for you to track it down. Secondly, I absolutely love the idea he's introduced of deep risk and it's reflection of the overall health of your business. Had CSP not been a healthy business in 2014, the deep risk of opening a second facility could have buried us.
- 4 Things Every Entrepreneur Needs to Do the First Week of the New Year: You don't need to wait until next Monday to begin outlining how you can implement points #1 and #4 in this post. If implementing the concept of a 100-day plan has become a worthy tradition for every
president dating back to Franklin Roosevelt, it is good enough for me to put on my to-do list.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great holiday!
- Pete
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