What a week...
I've been reminded time and time again over the past three days that, as a business owner, there is little to gain by discussing politics publicly. I've seen Donald Trump supporters openly call for a boycott of GrubHub after the CEO sent an anti-Trump email to his staff, and owners of New Balance footwear burning their shoes after learning that
the company had publicly supported one of our next President's trade policies.
I'm not here to tell you not to formulate a strong opinion one way or the other as it relates to politics. Instead, I'm just reminding you that your public declaration of allegiance to one candidate or cause will likely be interpreted as an extension of your brand, leading to the possibility of antagonizing 50% of
the audience you'd like to serve. You may want to think about what there is to gain before hitting "post" on that next political Facebook rant.
So, on to this week's content! Let's start with a look at the material I've published on my own site:
My Friday FOUR
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage CSP - as always, I'm
looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- 3 Exercises to Fine-Tune Your Team's Customer Service Skills: There are few things the crew at Mark Fisher Fitness take more
seriously than the art of customer service. The three exercises outlined in this piece will challenge you to step outside of your comfort zone and address some of the anxiety-inducing scenarios we commonly face as fitness instruction service providers.
- The Power of Intention: We should all aspire to be as productive, creative, and innovative as Richard Branson. Here's a look at how he attacks his own to-do list each and every day.
- How Small Businesses Can Optimize Content for Better ROI: If you're going to put time and energy toward content creation for your fitness business, you owe it to yourself to pay close attention to formatting your images properly, tailoring your information to address the most common questions your clients present, and repurposing the material that's been especially effective for you in the past. This article shows you that improving your ROI is not so much about doing more work as it is about cleaning up your approach
to the process.
- Sol Orwell on Building Your Fitness Business (PODCAST): Sol Orwell and Andy Morgan sat down to discuss everything from employee empowerment and brand development, to creative networking strategies in this podcast. I
found Sol's story about the origins of Examine.com to be particularly fascinating.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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