My Friday FOUR
Four pieces of content I've consumed
this past week that will influence my future blog material and challenge me to think differently about how I manage CSP - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- How To Build A Company You Can Sell - Forbes: As we quickly approach our ten-year anniversary of opening Cressey Sports Performance, I can say that we operate a healthy and profitable fitness business. This being said, the points outlined in this piece reinforce something I am already aware of: I own a business that would
be difficult to sell for a dollar value that falls in line with the time, energy and resources we’ve put in to it. Give this one a read if you’re a gym owner who intends to sell your business for big bucks some day. You’ve likely got some big changes to make…
- Why You Should Encourage Employees to Have a Side Hustle - Fast Company: This quick read is packed with fascinating statistics (44% of millenials hold multiple jobs…woah). An employee with entrepreneurial tendencies can bring innovation to your business, and it appears that operating a side-hustle isn’t a guarantee that your employee
is trying to build something that they can take to a full-time level.
- Sort By Price - Seth Godin: Stop trying to be the most competitively priced bootcamp provider in your community. Stop
offering free trials and assessments. Premium services should command premium price points. Seth puts it best: “Low price is the refuge for the marketer who doesn’t have anything more meaningful to offer.”
- Simon Sinek on How to Get People to Follow You - Inside Quest: There are two great reasons to set aside an hour of your time to watch this one (or download it in a podcast format). First, Simon touches on all of the key takeaways from his book Leaders Eat Last during the first 40-minutes. Second, he spends the final 20-minutes giving an incredibly thorough and impactful explanation of why he believes that millenials have been “dealt a bad hand” in life, and how they can be more effectively managed and
led.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
