Let's start this edition of the Friday-4 with the blog I've published on my site this
week: My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about
how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy: - How Peleton Found the Secret to Scale - My biggest takeaway from this piece was that consumers are constantly looking for convenience
when it comes to exercise. Peleton found a way to deliver a SoulCycle experience within the confines of one's living room, and they're currently bankrolling money because of it. This is exactly why we design at-home training material for clients here at CSP. Not everyone is passing on frequent in-person training because of budget limitations. Some are just not interested in designating a large portion of their day to go to and from the gym when they could just hit their basement with quality
training material in-hand.
- How One Digital Marketer's Inspiring Story Amassed 1.7M Followers - This article suggests pursuing a social media strategy that I already employ. The first step is
coming to terms with the fact that no one wants to be sold to on social media. The second is embracing the importance of "letting people into your life and helping them feel like family." With this in mind, you're going to need to come to terms with seeing content relating to my kids standing right alongside my fitness business insights if you follow me on Facebook, Twitter, or Instagram. The way I see it, if you take issue with me highlighting the importance of family, then you probably
wont enjoy my writing or business consulting style anyway. I can come to terms with losing your attention.
- The Secret to Great Storytelling You Can Learn From Bill Murray - The problem with the majority of the fitness blogs and podcasts that have flooded the market in recent years is that they fail to draw on extensive experience in the gym. Quality content creation is all about storytelling, and Murray sums it all up perfectly here: "You have to live a life to tell a life...it's important to have a 'bunch of experiences' from which to draw." If
people spent more time accumulating stories than they do crafting the actual art of storytelling, we'd all be swimming in great material.
- Counting Beans - Here's a great reminder from Seth Godin about the long-term repercussions of
cost-cutting in the endless search for operational efficiencies. Instead of constantly searching for opportunities to cut costs, it may not hurt to explore where you can invest in improving the existing customer experience. "Organizations that add just a little bit every day always defeat those that are in the subtraction business."
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great
weekend!
- Pete
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