- It Took Me 10 Years to Become an Overnight Success - After having the opportunity to contribute in a consulting format to a television show called Small Business Revolution, I've
taken some time to reflect on how I got to this point in my career at a "fitness professional." In this week's post I have shared some insights into the actual time and energy that goes into creating an audience in your respective field.
My Friday FOUR:
Four pieces of content I've consumed this past week
that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- 6 Ways to Ask for Advice Without the Dreaded 'Can I Pick Your Brain?' - Are you planning on attending a fitness seminar in the coming weeks or months? If you hope to connect with a featured presenter and obtain advice, I implore you to read this one before doing so. There is an art to approaching guys like Eric Cressey to "talk shop." This author points out some great news for you: "Not only is advice a daily currency for entrepreneurs, but research
shows that being on the asking end can actually make you look more competent."
- Why I hate My Company's Name - This post comes to you from an
entrepreneur who put his own name on his business. The title is misleading, as you'll come to learn that he was ultimately pleased with the decision despite having been hesitant at first. If you are going to put your name on the business (like we did), you should follow this author's advice and ask yourself the following annual pass/fail question: "This year, did I make myself less essential to the expansion and running of our work?"
- What's Next for United
After Dragging a Bloodied Passenger Off a Plane? A Plan. - Unless you somehow didn't have access to the internet this week, you have likely heard about the PR nightmare United Airlines created for itself when a passenger was violently removed from a flight on Sunday evening. This piece from Entrepreneur.com quickly breezes through the "what went wrong" component of this story line and instead focuses on "how to fix it" so that United can repair the immense damage that has
been done to their reputation. There are some valuable lessons in here from PR specialists and even a college professor who specializes in "transportation management."
- The Biggest Problem for Personal Trainers - Michael Keeler is "the guy behind the guy" at Mark Fisher Fitness. As you might imagine, I feel a kinship to him because I also happen to be a business owner who flies under the radar running a brand named
after my business partner. The great thing about Michael's material is his ability to think from the perspective of clients. He hits the nail on the head with this piece where he points out the fact that most of your clients don't love fitness anywhere near as much as you do as a trainer. Heed his advice if you'd like to improve retention.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great
weekend!
- Pete
