- Having a "Preemie" Reminded Me of 3 Important Business Lessons - In March of 2014 my wife and I welcomed
our first child in to the world a little over 2 months earlier than expected. While I wasn't aware of it at the time, I was about to be reminded of important lessons on long-term planning, customer service, and productivity. Here's a look at how the experience impacted the way I run my business.
My Friday FOUR
Four pieces of content I've consumed this past week that will influence my future blog
material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- The Science Behind Picking the Perfect Linkedin Head Shot - The title in this one implies that we're only discussing Linkedin, but this lesson is important for any of my readers who's photo appears on a gym staff page or those of you
who are working hard to position yourself as a credible online trainer. According to this piece, sharing a full-body shot of yourself will positively influence your likability, while negatively impacting your perceived competence. The takeaway: Hastily selecting a headshot or profile picture can negatively impact your earning potential.
- Exactly What To Do While You Wait To Hear Back About A Job - I interviewed 15 intern candidates for our summer internship program this past week and just 4 of them sent a thank-you email following the conversation. It appears that follow-up correspondence of this nature is perceived as anything but mandatory within the world of fitness. Keep
this simple differentiator in mind the next time you apply for a coaching job and be sure to take this author's advice: You need a mind-set of "continuing the conversation" rather than "asking for a decision."
- You Don't Need More Self-Discipline. You Need Nuclear Mode - Between constant push notifications and my odd obsession with a solitaire app, I have more cell phone distractions than my brain can handle. I felt like Nate Green was writing directly to me when he said: "You
may be mistaking convenient for critical." It's time for me to make a change, starting with the removal of Facebook and Twitter from my iPhone. I'll report back next week with the results of this simple experiment.
- 3 Tips From A Part Time Rap Artist That Will Elevate Your Brand Story - This piece will challenge you to reevaluate the effectiveness of your elevator pitch. Can you currently explain your service offerings in under a
minute to a stranger? Here's a look at my answer to the "what does your business do" question: At Cressey Sports Performance we design and instruct individualized strength and conditioning materials for people from all walks of life following a thorough initial evaluation process.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
-
Pete
