- Your Broad List of Service Offerings is Killing Your Credibility - As a gym owner, you need to ask yourself an important question: Do my alternative revenue streams reinforce the reputation I'd like to have as the industry leader in my little segment of the fitness world? This post discusses an avoidable common
mistake.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world
of fitness. Enjoy:
- The Harsh But Invaluable Lesson Steve Jobs Taught This Early Apple Employee - With just a single strategically timed and harmless question, Steve Jobs taught an employee a lifetime lesson and saved a fellow CEO from continuing down the wrong path. This story shows how fiercely committed he was to the concept of "extreme
honesty." We could all use to develop a little bit of a thicker skin and begin soliciting direct and honest feedback about our businesses.
- To Change Your Company Culture, Change Your Conversations - Were you aware that you can actually hire "culture consultants" for your business? While this concept sounds a little unorthodox, there are some great takeaways in this quick read. I especially related to the message that culture is more influenced by middle-management than directly
from the top of the organization. Here at CSP, our clients experience far more interaction with our most established strength coaches than they ever will with me or Eric. It stands to reason that my employees would set the tone for our company culture.
- 5 Questions Your Resume Must Answer Fast -- Or Get Rejected - With each passing day, our attention spans are getting shorter. This includes the hiring managers who will be tasked with reviewing the job applications you are submitting. I especially liked the recommendation of explaining your rationale for leaving prior jobs
so as to off-set any perceived job-hopping tendencies in this piece.
- How to build a cult following on social media without selling your soul - There's good news and bad news in this one. The good news is that it is, in fact, possible to do what the title says. The bad news (for those of you looking
to make a quick buck) is that you've got to let go of your attachment to monetizing your social media presence in order to do so.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
