Let's start this edition of my Friday-4 with any and all content I've been associated with this
week: - My Gym is a Decade Older, and So Am I - When we launched Cressey Sports Performance, the last thing we considered was how we'd deal with aging out of being perceived as
relevant to our young target market. Today I find myself ten years older, and especially "out of touch" with the trends of the high school and college communities. Here's a look at how I got here, and how I'm dealing with it.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and
challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy: - 5 Strategies That Helped Facebook Grow at an Insane Rate - From his well-known mantra of "move fast and break things," to the introduction of one of my new favorite hiring rules, this collection of advice from Mark Zuckerberg is immensely valuable. If you enjoyed this, you're all but guaranteed to love the corresponding podcast from the 10-part Masters of Scale series. Check it out.
- Political Polarization is Changing How Americans Work & Shop - I don't think any of us realize just how much partisanship is shaping our economic behaviors. The people at the Harvard Business Review created four experiments that clearly illustrate this issue. All four proved
that people are willing to let their political affiliations impact their economic behavior, even if it is clearly a costly decision. In one study, 75% of the participants refused a higher monetary payment in order to avoid being of any assistance to a business with different political leanings. Woah.
- Why Your Facebook Ads Aren't Working - Have you ever heard of the term "social stacking?" I certainly had not prior to reading this, but it is a concept I'll be integrating in all future Facebook advertising we do here at CSP. Check out this, and four more
solid pieces of advice in this Forbes piece.
- Say One Thing At A Time - 86 words. That's all it took for Seth Godin to communicate a message that every future CSP intern will
need to hear on day-one of their internship. While he had no intention of speaking to the fitness community when preparing this post, Godin unknowingly touched on the biggest problem in coaching - information overload.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great Memorial Day Weekend!
- Pete
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