Let's start this edition of my Friday-4 with any and all content I've been associated with this
week: - Taxes, Fees & Expenses Not Included - Budgeting For Gym Ownership - My wife and I are in the midst of the
car buying process at the moment and the entire experience has reminded me of some lessons learned in opening our first gym. This piece will give you some things to think about if you're on the cusp of pulling the trigger on your own place.
My Friday FOUR:
Four pieces of content I've consumed this past week
that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy: - The Prisoner's Solution (Podcast) - I am of the belief that innovators are essentially effective problem solvers, and the young man featured in this podcast is the definition of this concept in action. Find a spare seventeen minutes of your time to listen to this one and learn how a convicted felon was able to identify an untapped market during time served in a federal prison. He
identified a problem, created a solution, and eventually raised more than $6M in funding to drive his initiative forward.
- Keep Your Cold Emails Short,
Sweet, and Readable by Avoiding These 4 Mistakes - We generate a fair amount of leads at CSP by collecting email addresses at open house events like our annual "Night With The Pros." When the time comes for me to connect with those who have provided contact information, the worst thing I can do is inundate them with information. These four tips are useful, with a particular emphasis on point number 1. You don't need to pitch nutrition
consults, manual therapy, and supplements in an opening email to a dad who's only demonstrated an interest in your training services.
- A Professional Stumbler - We've all
convinced a prospect that coming in to train with us is a great idea, only to hear the following: "I just want to get in shape before I come in so that I don't embarrass myself." If you're hunting for a logical reply, look no further than this important reminder from Seth Godin.
- Time Management Is About These Two Things - When it comes to time management, I prefer to listen to a person who is currently learning by doing. Mark Fisher is that guy. Between overseeing operations and growth at MFF, building the Business For Unicorns empire, and
reading more than a book a week, the guy is a machine. Check this piece out if you're interested in hearing how he does it all.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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