My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking
to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Manipulating the Media is Easier Than You Think - Read this one if you'd like to see how disturbingly simple it is to publish a fictional storyline and watch
it spin out of control quickly. The fitness industry seems to be especially susceptible to click-bait headlines going viral. Make sure to heed Sol's advice the next time you scroll your Facebook feed and begin to get ticked off.
- Inside Tracy Anderson's $900-A-Month Gym that Gwyneth Paltrow Loves - Speaking of click-baity titles...While I can understand the negativity surrounding Tracy Anderson's training philosophy, the business owner in me can't
just look past the fact that there are 300 women in NYC who have competed for the opportunity to spend $900/month to be a part of this gym. This article is oozing with judgmental negativity over everything ranging from the excessive cleanliness of this gym to the perkiness of the staff. I can't get behind the message that a tidy gym and attentive customer service are somehow features to be mocked. You don't have to embrace every other gym's approach to training to appreciate some of the things
they do well.
- What's Your 20 Mile March? - This article is about setting performance goals for your business (or yourself) that are both manageable and in line with your
specific set of circumstances. All too often we establish our performance objectives by looking at what others have accomplished and then try to recreate their successes. I didn't get into business to recreate someone else's gym. I did it so that I could establish my own targeted benchmarks and define business success for myself.
- Long-Term Planning May Not Be For You - It shouldn't come as a surprise that Eric Cressey and I share the same thoughts on fitness business ownership, but I found this piece to be especially on-point. The argument to focus more on "winning the day" than "winning the decade" is an important one for all
gym owners, myself included.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
