Friday 4 - Tweeting at Your Role Models, Efficiency in Meetings & More 11/17/17

Published: Fri, 11/17/17

I've got a ton of good stuff to share with you this week, so let's dive in starting with a blog I've published on my own site, and then touch on a few other updates:
  • The Value in Giving More Than You Take - My buddy Jon Goodman caught me by surprise with a truly generous gesture earlier this week and it prompted me to jot down some thoughts. I hope you enjoy this one.
  • Lift The Bar (Podcast) - I recently had the pleasure of recording a podcast with Stuart Aitken. In it, we discussed pricing strategy, niche development and personal branding. Give it a listen.​​​​​​​
  • Disrupt Fitness Business - I am thrilled to be participating in a two-day fitness business event taking place in Boca Raton, FL this March. I will be delivering material alongside my good friend Mark Fisher over the course of the two days and we'll both be pulling back the curtain on our business operations at CSP and Mark Fisher Fitness. They're capping participation at 30 people for this one, so it is sure to be an immersive experience. I hope to see a couple of Friday 4 readers in attendance.

My Friday FOUR: 

Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy: 
  • The Goldilocks Rule: How to Stay Motivated in Life and Business - I love James Clear's material regarding motivation. This piece goes into the reason why we find it easy to stay focused on completing certain goals that we set for ourselves, while consistently failing miserably at others. The secret appears to lie in establishing realistically attainable targets, and attacking them relentlessly. At the very least, read the fascinating story he leads with about a famous comedian.
  • Can You Keep Your Meetings to Five Minutes? - I can answer this one quickly: No, I can't seem to do so. This doesn't mean I am closed off to the idea of these brief meetings, just that I've yet to establish this habit. Meeting productivity is especially imperative in service-based industries such as ours, because these discussions have to take place outside of our usual operational hours if we'd like to get the entire team in one place for a discussion. There are some good tips in this piece.   
  • How I Built This - Instagram (podcast) - Kevin Systrom and Mike Krieger created an app that sold to Facebook for a billion dollars after just two years of operation. How can you not be interested in hearing the story of those first 24 months? 
  • How Just 1 Tweet Landed This Former Phone Salesman His Dream Job in Venture Capital - This was a nice little story encouraging people to reach out to those who inspire them within their desired profession. I also agree with this being a good idea, but what is not explicitly mentioned in this piece was the importance of how this gentleman went about doing so. Instead of tweeting at a CEO asking for employment or an opportunity to "pick her brain," he identified himself as an aspiring VC and requested one or two relevant book recommendations for an ambitious up-and-comer. The key to his success, in my mind, was that he demonstrated both proactivity, and a willingness to do the work on self-improvement if given a little bit of valuable direction.      
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!

- Pete