So I didn't publish a blog this week...
I have made a commitment to publishing new content on Thursday's in the past, but I choose to give myself a pass this week for two reasons: - Yesterday was Thanksgiving.
- Today is my 5th wedding anniversary, and my wife deserves as much attention as I have to share right now.
So, this time around I will
be skipping the "as seen on my site" portion of the weekly newsletter, and jump straight into four good reads. I hope you've all had a fantastic holiday. My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific
information from outside of the world of fitness. Enjoy: - Facebook Audience Optimization - Did you realize that you can optimize the viewers of your organic Facebook posts? You read that right...you don't need to
pay for advertising to have a say in which portion of your audience is more likely to be exposed to your content. This page from Facebook's media wing will walk you through the process.
- 5 Unusually Brilliant Ways to Beat Your Competition With Technology - Full disclosure...I have not employed a single one of the five tips outlined in
this post, so I cannot speak to their effectiveness. This being said, I kind of admire the creativity of the people who discovered hacks such as downloading your competition's twitter followers, and targeting Facebook users whose interests include your competitors. That's some intense strategy right there. If you do find yourself in a hyper-competitive space, there may be a tip or two in here that could be of use to you.
- Making Time to Really Listen to Your Patients - This article from the Harvard Business Review speaks to managing physician-patient relationships, but you could easily replace both categories with the terms "strength coach" and "client" and have an incredibly important message. When it comes to creating an impactful training experience and retaining clients, listening is everything.
- Time to Say Goodbye? When and How to Break Up With a Client - We all deal with crummy clients from time to time. Some of them show little respect for our schedule by disregarding the importance of punctuality, while others challenge every invoice and make you chase them for payments from one month to the next. Regardless of the
case, we should all be prepared to fire a client from time to time. This post does a nice job of outlining the important considerations you should take note of, and helping you to create a plan of attack.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
-
Pete
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