Quick note: Today is the last day to register
for our 6th Annual CSP Fall Seminar at our early bird rates. Get your name on the list now if you intend to make an appearance. It will be a great event. Presentation descriptions and registration information here.
Let's start this week's Friday-4 with a blog I published on my own site: - The Best Thing You Can Do to
Improve Your Gym's Training Environment - You can buy all of the cowbells, strobe lights, and other props you like to "amp up" your training environment, but all of it is useless if you haven't assembled a team of coaches who enjoy each other's company. This week's post touches on a great example of the importance of staff chemistry.
My
Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy: - 5 Best Tips for Salespeople - All five of these tips from Gary-V are awesome for anyone who is responsible for promoting a brand or service in this day and age. The sooner you embrace the fact that you cannot control the direction of the market, the sooner you'll be on track for creating and delivering relevant marketing
material. Observe and react, friends.
- Keep It Simple: How Innovative Companies
Use Tech To Improve Customer Service - Technology companies are beginning to realize that the key to winning loyalty with customers is delivering an experience that is uncomplicated and painless. This exact lesson is the justification for our equipment selection here at CSP. If you've never been here before, you'd probably be surprised to learn that we've got nothing but free-weights, and the most basic collection of exercise equipment
you'll ever find in an "elite training facility." Instead of teaching our clients how to operate complex equipment, we roll out individualized programming that requires a power rack, a whole bunch of free weights, some space to deadlift, and an assortment of kettlebells. Sorry, Keiser.
- How to Lead a Tech Company With a Non-Technical Background - This piece resonated with me because I once launched a fitness business with a non-fitness background. It turns out you can sell fitness as a service despite never having owned a gym membership, or launch a recognizable
web presence without the ability to write code. In the end, it all comes down to trusting your colleagues, acknowledging the need to outsource certain tasks, and relentlessly focusing on learning.
- Why Facebook is Blue: The
Science of Colors in Marketing - You may not realize it, but colors trigger specific feelings for each of us as we engage with different brands or products. Check out this informative post from the people at Buffer to get a feel for what color you'd like to highlight if you intention is to convey an aura of confidence, creativity, dependability, or even clarity. This will give you an appreciation for why I chose to use purple and green in my
blog thumbnail this week.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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