I'm back with your weekly dose of business insights from the mind of a gym owner. Let's start this
week's Friday-4 with a blog I published on my own site and a recent Fitcast appearance I made alongside my business partner Eric: - Market Toward One Audience and You'll Enjoy the
Perks of Many - Would you feel overwhelmed if I told you that you should pick a single "type" of client and only spend your time and resources marketing to them? I get it, none of us exclusively train a single type of athlete, but I think the key to CSP's success in attracting a wide variety of client demos is actually our willingness to position ourselves as the baseball-specific service provider. I elaborate further in this week's
post.
- The Fitcast - Episode 456 - My business partner Eric and I sat down with Kevin Larrabee to discuss ten years of CSP
and the many lessons learned along the way. Give this one a listen if you're interested in considerations we made in 2007 upon starting, the importance of hiring through our internship program, mistakes we've made in pricing strategy, and more.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my
future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy: - Great
Storytelling Connects Employees to Their Work - We have an ongoing challenge that tends to present itself at the conclusion of each internship period. After hundreds of hours of coaching on our training floor, the exit line starts to become visible, and we tend to see a drop-off in attention to detail and proactivity in the intern ranks. This post gave me some fresh ideas on how we can go about reconnecting these coaches with their motivation
to excel during the last 10% of their time with us.
- Introvert or Extrovert? Here's Another Way to Think About Your Personality - Somewhere along the way, I came to the conclusion that introverts and extroverts make up a black and white classification system that encompasses all of us. I was obviously wrong, and now relate to the concept of being an "ambivert" thanks to this piece. This will change the way that I evaluate intern candidates, as I have historically categorized each coach as falling on one end of the spectrum, dramatically favoring the extroverts.
- What to Do When Your Product Goes From Beloved to Hated on Amazon - I took two things away from this article: First, the students over at Babson College are still as hungry and entreprenuerial as they were back when I attended the school as both an undergraduate and MBA
student. I love it. Secondly, this was an exercise in the importance of hugging your haters. Disgruntled users are typically the loudest in their distaste for your product. This also means that they have the potential to be loud about their appreciation for you making the situation right. Fight the impulse to respond emotionally and you may find a way to capitalize on this small but difficult population.
- Making Stuff is Hard Work - There's an awesome lesson in this post about the importance of deep work when creating original content. All of Nate Green's material is great. Bookmark this site. Also, make sure to check out the podcast episode mentioned in the article.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
|
|
|
