Friday 4 - Managing PR Nightmares & More 3/9/18

Published: Fri, 03/09/18

Let's start this week's Friday 4 with a guest post just published on my own sight:

Marketing With Integrity - A Long-Term Competitive Advantage - My buddy Chris Merritt has some strong thoughts on the long-term implications of questionable marketing strategies for gyms and he shares them in this great guest post.

My Friday FOUR:

Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:

SoulCycle Expands Further, Gets Into the HIIT Trend - Whether you agree with their training philosophy or not, Soul Cycle is a monster that you need to be aware of. Might be time to establish the company response to questions regarding Soul Cycle's new "strength training" offering since it is always important to understand the competition...

5 Ways to Get Over Your Fear of Public Speaking - I've had the opportunity to stand in front of some semi-large audiences in recent years and have yet to find a way to entirely eliminate the anxiety that comes with addressing a room full of people. This Harvard Business Review piece reminded me that this problem will never go away entirely, but that there are some specific useful tools that I can apply to put myself a little more at ease the last time I present. I especially liked the section on being vulnerable.

Billionaire Mark Cuban: 'One of the great lies in life is to follow your passions.' - Read this in its entirety before jumping to the conclusion that Cuban is telling you to suck it up and accept your fate of hating work. He explains: "In order to be one of the best, you have to put in effort. So don't follow your passions, follow your effort."

KFC Responds to U.K. Chicken Shortage - I've always been a fan of the edgy approach to social media applied by KFC, and now I can say that I enjoy the work of their advertising agency as well. Check out the visual of the full-page newspaper ad they took out in response to the unfortunate PR crisis they encountered when they ran out of chicken and had to temporarily close roughly 700 locations.

Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!

- Pete

Let's start this week's Friday 4 with a blog I published on my own sight yesterday:

Title - Description.

My Friday FOUR:

Title - Description.

5 Ways to Get Over Your Fear of Public Speaking - I've had the opportunity to stand in front of some semi-large audiences in recent years and have yet to find a way to entirely eliminate the anxiety that comes with addressing a room full of people. This Harvard Business Review piece reminded me that this problem will never go away entirely, but that there are some specific useful tools that I can apply to put myself a little more at ease the last time I present. I especially liked the section on being vulnerable.

Billionaire Mark Cuban: 'One of the great lies in life is to follow your passions.' - Read this in its entirety before jumping to the conclusion that Cuban is telling you to suck it up and accept your fate of hating work. He explains: "In order to be one of the best, you have to put in effort. So don't follow your passions, follow your effort."

KFC Responds to U.K. Chicken Shortage - I'.

Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!

- Pete