Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you
some business-specific information from outside of the world of fitness. Enjoy:
- Why You Need an Untouchable Day Every Week - The concept of blocking off a single day in
your calendar each week where you are entirely cut off from the rest of the world sounds compelling. However, this probably isn't an option for those of you who own and operate gyms featuring small teams. This being said, it sounds like a reasonable stretch goal to add to my to-do list...
- Why
Employer Branding Is So Important - This author hit the nail on the head in describing four great reasons why employer branding is so important. When executed properly, this type of branding strategy can fill your inbox with employment and internship inquiries.
- 22 Tips on Storytelling from Pixar - If you're marketing your business, you're storytelling. I challenge you to find a more skilled storyteller than Pixar. You obviously don't need to integrate all 22 of these "rules" into your promotional efforts moving forward, but mixing in a few certainly
wouldn't hurt.
- The FitCast #476 - Julian Cardoos - This was a great discussion about the realities of small business ownership in the fitness industry. Kevin Larrabee
and Julian Cardoos are two gym owners I know, like and trust, and the lessons they share are likely to save you time and money if you're on the cusp of opening your own space.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
-
Pete
