It's been nearly a month since I shared a Friday 4 with you. My
hiatus was driven by CSP-related obligations including laying the ground work for making two full-time hires, finalizing the game plan for our sold-out Elite Collegiate Development Summer Program, and the usual drama associated with sick kids and life in general.
Anyway, I'm back with some recommended reading to either wrap up your week, or kick off your weekend. I hope you enjoy it.
My
Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy: - Technical Experts Need to Get Better At Telling Stories - This author is speaking to the storytelling shortcomings of many professionals in the technology industry, but the message
holds true in fitness as well. There is an abundance of brilliant up and coming fitness professionals who understand anatomy and program design inside and out, but can't carry an interesting conversation on the training floor. This quote jumped right out at me: "Technical breakthroughs are burdened by the weight of jargon, dragged down by clunky clauses and weighty words."
- Why Brands Are Under Increasing Pressure to be Transparent About What They Believe
In - According to this article, 90% of Gen Z say that they are only loyal to the brands that publicly share their values. We are fairly deliberate in our approach to staying neutral on social issues here at CSP in an effort not to antagonize 50% of the population with each social media post, but it sounds like we may need to reconsider our approach in the future. With Gen Z now accounting for roughly a
quarter of the U.S. population, we probably can't afford to ignore a trend that justifies the existence of advertising agencies that specifically cater to purpose-driven clients.
- The Problem With All-Stars (Podcast) - I've been a fan of Adam Grant's books for a while now, so I was especially pleased to come across his new TED WorkLife Podcast this week. This
episode in particular caught my attention, as I was fascinated to hear Boston Celtics Head Coach, Brad Stevens, explain how he bakes humility into his entire team by choosing not to select captains. Give this one a listen before scouring the fitness industry in search of the next free agent superstar coach to add to your team.
- Tesla Switching to 24/7 Shifts To Push For 6,000 Model 3s Per Week By June - Elon Musk aspires to 3x output of car manufacturing in a given plant in roughly a month's time. Check this one out to see the detailed email he sent to his staff outlining the plan of attack. In it, he touches on some of the most common business issues we all face on a day-to-day basis, and outlines a number of simple and useful solutions.
Make sure to let me know if you come across any material
that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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