I'm back with some recommended reading to either wrap up your
week, or kick off your weekend. Enjoy.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy: - Tips for Reading the Room Before a Meeting or Presentation - Every time one of CSP's coaches steps into an initial assessment with a youth athlete and a parent, he is faced with the difficult task of
reading the room. More specifically, he needs to determine whether the athlete is there because he wants to be, or because his dad sitting next to him said so. This is important because each character in the equation has a different set of wants, fears, and motivators. There are some great tips in this Harvard Business Review article that will help you to be more socially aware the next time you find yourself sitting with a pair of new or prospective
clients.
- How to Use Facebook to Bring in an Extra $10K/Month Without Running Ads - If you can get past the click bait title of this article, you will find some pretty decent tips. While I wouldn't say that the ideas shared apply to growth
strategies for my brick and mortar business, they are absolutely useful in building my consulting business, and would be especially useful for most personal trainers.
- When Work Takes Over Your Life
(Podcast) - This podcast addresses the difficult challenge of drawing clear lines between work and life. The ultimate takeaway for me was that, as an employer, we are capable of running a successful business without it infringing upon the personal lives of our entire team. I especially liked the following quote from Arianna Huffington regarding our dangerous habit of being attached to technology in a full-time format: "For the human
operating system, downtime is a feature, not a bug."
- These Are the Reasons Why Your Whole Team is Burning Out - When you're as niched as we
are at CSP, is it nearly impossible to entirely avoid the seasonal nature of training foot traffic. This means that we enjoy an extremely quiet spring while 85% of our clients are in-season, and then get metaphorically kicked in the teeth immediately upon the start of the month of June. With this in mind, we are likely to see a workload that could contribute to burning out our team by the start of the fall, just as we're kicking off another busy off-season for the professional athletes.
There are some useful pointers in here for avoiding these headaches.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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