Welcome to Friday, friends.
Its a 50+ degree day in the middle of February
in Massachusetts. I'm feeling pretty good, and have some articles to share that I really enjoyed this week.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the
world of fitness. Enjoy: - 9 Questions Interesting People Ask to Cut Through Small Talk - This list of questions is geared toward navigating your way through the awkward portions of traditional networking events, but I found all nine to be interesting options for the next time you interview a job candidate for employment in your gym. With ten interviews fresh in my memory from the past five days, I must say that the "what are you currently reading" question usually tells me something interesting about the person I am speaking
with.
- 5 Big Brands That Had Massively Successful Pivots - I'll bet you didn't know that Youtube was initially intended to be a video-based dating sight. This article
was a fascinating look inside of the history of a handful of hugely successful companies that are nowhere near where they initially intended to be today. Similarly, there was once a time in the early stages of CSP where we were genuinely concerned about our growing reputation as "the baseball guys" hurting our ability to grow. Thankfully we ultimately chose to embrace it, and pivot away from a mindset that we needed to be perceived as everything to everyone.
- Red Stripe Says That, Whatever the Cost, It Will Buy a New Bobsled for Jamaica -
Being aware of current news headlines can be immensely valuable in the world of social media driven brand management. Just ask Red Stripe, a beer company that rode the momentum of some bad news for the Jamaican Women's Bobsled Team by posting a simple tweet at just the right time. Accumulating close to 700 retweets and 1,500 likes in about 12 hours is pretty amazing engagement for an account with a shade over 3,000 followers.
- How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach) - It is nice to learn that Twitter has not entirely abandoned the concept of a chronological timeline format in favor of
constantly changing algorithms. This being said, they appear to have a considerably more complex approach than just showcasing your friend's most recent tweets. If you're a social media enthusiast, you should keep this Buffer blog and their Science of Social Media podcast on your radar.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great
weekend!
- Pete
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