Happy Friday. If you're reading this while in attendance at
Perform Better's Providence Summit, track me down to say hello. I've made the daytrip down to show some support for my business partner and friend, Eric Cressey. He's scheduled to step on the Perform Better stage for what I think may be the 11th time here in the Northeast.
Here's some recommended reading to either wrap up your week, or kick off your weekend.
My
Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Facebook's 'Keyword
Snooze' Hides Phrases From Your Newsfeed for 30 Days - My initial thought upon reading this post was that I wish I could go back in time and remove the Pokemon Go and Bulletproof Coffee stages from my newsfeed life entirely. Facebook has positioned this new option as a tool for avoiding television or sports spoilers in your feed, but it feels like it will be even more valuable the next time an election rolls around. The shift does not
impact Facebook ads...as of now.
- How KFC's PR Crisis Became a Print Ad for the Ages -
I shared a brief piece on this brilliant move by KFC back in February, and it has since come back on my radar after winning multiple awards at Cannes Lions. How can you not be impressed by a simple newspaper advertisement that accumulated more than A BILLION impressions after appearing only a single time in two national newspapers?
- Too Much Team Harmony Can Kill Creativity - All of us gym owners managing people are on the never-ending hunt for a perfectly curated staff, but how much cohesion is too much when it comes to extracting value and creativity from your team? This Harvard Business
Review article is less about creating volatility in the staff lounge than it is about fostering an environment that encourages "productive task conflict." Check this one out if you're interested in normalizing a workplace with open feedback and a manageable amount of productive tension.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
-
Pete
