I'm back with some recommended reading to either wrap up your
week, or kick off your weekend.
Let's start this week off with a blog published this week on my own site:
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of
fitness. Enjoy: - Pew Study Shows Teens More Likely to Use Instagram or YouTube Over Facebook - This article is
packed with statistics that should be fascinating to you if you run a fitness operation that caters to youth athletes. I already know that Facebook is far from being their favorite social media platform, but I am shocked to see that YouTube (85% of teens using) is more popular than Instagram (72% of teens using) in this demo. Might be time to rethink my advertising strategy a little bit...
- Six Simple Steps That Make Social Media Marketing Less Overwhelming - One of the most common things
I hear from gym owners who are struggling to find their voice on social media is that they don't know where to start. With dozens of different platforms to potentially focus your efforts, the process of "being visible" can certainly weigh on you. This piece makes some great recommendations which will help you identify the most efficient platforms for yourself, and how to attack using them effectively.
- Successful Leaders Know They Can Learn From Everyone at Their Company - I designed the CSP program template in 2006...with zero strength training experience...six months before we even started our business. Eric could have disregarded my idea because of my complete lack of fitness experience, but he
instead saw the logic in the new formatting and immediately embraced it. The lesson was that sometimes you need a new set of eyes to identify opportunity for innovation, and those eyes may very well already be working for or with you.
- Why Work Friendships Go Awry, and How to Prevent It - When it comes to workplace relationships, gym culture is extremely different from cubicle culture. Being close with your colleagues is almost a mandate to ensure that clients have a fantastic training experience in a semi-private setting, so this article is a good read for people like me. I deal with the delicate balance of being friend and employer every day of the week,
and some are more challenging than others.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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