Here's some recommended reading to either wrap up your
week, or kick off your weekend.
Let's kick things off with a blog I published yesterday: - A Niche Isn't Required to Start - They say “the riches are in the niches,” but
you can’t let this mindset keep you from ever getting started. This week's blog post features an important reminder about niche development.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports
Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy: - Grow Your Revenue and Increase Retention By “Giving A Sh*t” - I shared this post three different times this past week, each time with someone from an entirely new industry. The messages apply as much to my wife negotiating the renewal contracts of cloud-based e-commerce services as they do to the average gym owner. Taking care of the customer should always be priority number one, regardless of what you’re selling.
- How This Millennial Came To Realize The Value Of Old-School Management - While I’m hesitant to identify as a
millennial (born in ‘81), I found myself nodding in agreement at just about every step of this Forbes article written by a young CEO. I spent a good portion of the leadership period of my career trying to be laid back, only to eventually learn that my employees craved structure.
- Social Media is a Symptom, Not a Tactic - More gold from Seth Godin that every new gym owner needs to hear. Spend more time worrying about delivering a remarkable training experience than you do crafting a remarkable social media post, and the rest will figure itself out.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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