Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's kick things off with a blog I published yesterday on my own website:
- Make Your Complimentary Services Work for You - This brief blog post touches on the importance of situating your complimentary service offerings in your gym in a manner that will allow for you to engage incoming guests as potential leads every time through the door.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- How Emotionally Intelligent Leaders Source New Ideas From Their Team - It is difficult to create a thought-sharing environment if you, the business owner, think that your title implicitly positions you as "the person with all the right ideas." There are a couple of
good suggestions in this article that will help you cultivate a workplace culture where employees feel safe and comfortable speaking up and taking you to task.
- The Most Important Skill at the Office Isn't Being Taught in School - Spoiler alert, friends: the skill in question is curiosity, and I couldn't agree more. Academic environments could stand to allow for far more creative thinking, as could the staff lounges at gyms throughout our industry. CSP staff members routinely attend
seminars touching on a broad range of topics and concepts that are not currently featured in our programming strategy. The objective isn't to overhaul our entire programming strategy, but instead to identify new and creative tools to improve and strengthen our approach.
- Payless Opened a Fake Luxury Store With $600 Shoes - This story is a reminder of the powerful influence of strategic positioning and packaging. When it comes to pricing strategy, value is obviously in the eye of the beholder. Important note: The premium pricing strategy is only sustainable in the long term if you actually deliver a
premium product or service. In the short term, however, it appears we can get away with just about anything so long as we've got the resources to run some creative distractions.
- How to Work for a Boss Who Has a New Idea Every 5 Minutes - I like to joke that my business partner Eric is "the idea guy" because his mind works at a speed that is several notches above the rest of us. My job, in turn, is to help him filter out the least appropriate objectives and identify the best ideas for
execution. Our dynamic works, but I can completely understand how action-oriented employees functioning in this type of environment would eventually begin to feel overwhelmed. This Harvard Business Review article shares some good pointers for "managing up" in these situations.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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