Here's some recommended reading to either wrap up your
week, or kick off your weekend.
Let's kick things off with a recent guest blog post from my site: - 5 Big Mistakes Trainers Make When Opening
a Gym (and How to Avoid Them) - This week I have a great guest post to share from David Crump. David has more than a decade of industry experience, and a boatload of insights relating to taking a gym business plan from idea to execution. This post is packed with ideas that will save you time and money if you're preparing to open a gym.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy: - Win More Business by Copying Nike's Storytelling Playbook - What feels like a recent push to integrate storytelling into your marketing efforts is actually something that Nike has been doing effectively since the late 1980's. This article does a nice job of explaining conversational storytelling and how to
take this approach yourself.
- How to Motivate Frontline Employees - Here's a fascinating look at an operating model transformation that resulted in frontline employees improving productivity by as much as 20%
and creating an 8% increase in revenue for a major grocery chain. A strategic reduction in pressure on employees combined with a working environment that optimizes "play, pressure, and purpose" apparently creates wonderful results.
- The Big Lie Facebook and Twitter Tell Themselves (and Us) - Some social media giants have convinced themselves that their platform encourages and supports constructive dialogue surrounding difficult conversations, when in reality they are extremely dangerous places to possess and share nuanced opinions. I especially liked this quote: "In reality, these platforms are more like big, complicated political rallies
where people hold up signs stating their causes. The signs aren't there to change other people's minds. They're there so you can find the other members of your group and they can find you, and you can all stand together."
- Why You Should Always Deliver the Bad News First - "Given a choice, human beings prefer endings that elevate." This is why, whenever asked, I prefer to receive the tough news first when asked what order I'd like to receive my good and bad news. So why do we (in leadership roles) feel compelled to cushion the blow of tough news by leading with
good stuff when delivering feedback? This article from Daniel Pink makes a compelling argument for changing this approach as you coach up your employees.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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