Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's start things off with a blog I published this week on my own website:
- Win A Coaching Job With These Simple Interviewing Tips - By the end of the day I'll have a feel for what the 2019 CSP summer intern class will look like. This means that 15 interviews will be in my rearview mirror, and another week of lessons learned will be in the books. Here
are four such lessons that just may help you the next time you sit down for a job interview here in the fitness industry.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Time for Happiness - The good people at the Harvard Business Review did a study on over 100,000 working professionals and found that roughly 80% feel strapped for time. They also concluded that most of us are exchanging time for money, which we promptly use to buy more time for ourselves in the form of things like
vacations. This cover story will challenge you to consider whether it would be worth taking a day of the week away from the office and other revenue-generating challenges to find your sanity if it meant a noticeable reduction in income.
- Instagram Users Spiral Into Existential Crisis After Losing Fake Followers - So Instagram did us all a favor by eliminating bot followers from our accounts overnight between Tuesday and Wednesday of this week, and people took offense to it? If you're one of the people who woke up in
a panic mid-week because you lost 30 followers while sleeping, you need to be reminded that the size of your audience is irrelevant if a considerable chunk of it is disengaged. Take this newsletter, for example...I'd rather have a list of 1,000 subscribers with a 70% open rate than a 100,000 person list featuring a .07% open rate. Stop chasing the follower metric and instead focus only on generating good content.
- When You Need Branding And When You Need Marketing - If challenged to do so, could you define the difference between marketing and branding? They're two distinctly different things, and need to be treated as such. Check out the house analogy this author uses
to paint a clear picture of both concepts, and how they work hand-in-hand.
- The Trap of Early Feedback - Every single time I publish a blog, I find myself second-guessing the material if the announcement on Facebook results in fewer "likes" during the first hour following posting than I am accustomed to. I convince myself that I messed up, consider pulling the whole thing down, and run stupid
circles in my mind convincing myself that people think I'm an idiot. This is a flawed mentality. This recent blog post from Seth Godin serves as an important reminder for the short-sighted people like me creating content.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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