Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's kick things off with a guest blog post I published this week on my own website from my buddy Chris Merrit:
- Could Your Gym Survive 100% Employee Turnover in the Coming Year? - My buddies Chris and Todd just managed to pull off a seventh consecutive year of growth at their gym, and they did it while turning over 100% their employees in 2018. Chris has taken the time to prepare a guest blog discussing why and how they survived
(and improved performance) during the tumultuous year.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Why Being a Manager is a Career Change, Not a Promotion - This may be the most important and difficult lesson to learn as you expand your team beyond a two or three person operation. When this time comes, your productivity is measured far more by team output than it is by personal output, and that can
be a difficult mentality to embrace.
- The 5 Things All Great Salespeople Do - Effective salesmanship is apparently a function of equal parts urgency, altruism, experience, creativity, and accountability. Give this one a read for a thorough explanation of why from a seasoned tech sales veteran. 100% of these lessons apply to those of us who pitch fitness
instruction.
- Dental Marketing Is Not The Problem, Differentiation Is - Replace the word "dental" with the term "fitness facility" in the title of this article and you've got some seriously valuable information. There's probably a handful of gyms sitting geographically
between you and your ideal customers...what are you doing to stand out in the minds of these consumers?
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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