Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's kick things off with a blog I published this week on my own website:
- Learn From Other Gym Owners by Asking Better Questions - I’m beginning to realize that roughly half the questions I receive relating to gym ownership lead me to deliver lazy and generic responses. Today’s post touches on how to extract more value from potential mentors simply by asking better
questions.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Why Family Businesses Need to Find the Right Level of Conflict - I'd imagine nine out of ten gyms in the private sector would at least loosely fit the description of a small family business. While this Harvard Business Review article speaks specifically to businesses employing
multiple generations of a given family, the takeaways all resonated with me as I manage an operation that is tight-knit enough to feel like a family. Give this one a read to get a feel for the difference between internal and external conflict in your operation, and the importance of finding a balance between the two.
- The Difference Between an Entrepreneur and a Businessperson Is This - As I type this, there are hundreds (if not thousands) of personal trainers working out of a big-box gym thinking to themselves that they might like to open a gym of their own. I
would contend that every single one of them should read this quick Inc. article that will challenge them to evaluate whether or not they have the entreprenuerial tendencies necessary to create a business that draws clients.
- 10 Social Media Trends to Watch in 2019 - Somewhere along the line in recent years people stopped asking me what we are focusing on from a marketing perspective, and began asking "what's your social media strategy look like for the coming year?" There are some useful tips in this Entrepreneur article, including points 2, 3, 5, 8,
and 10.
- Patagonia's Unapologetically Political Strategy and the Massive Business It Has Built - I don't choose to publish my thoughts on politics or religion. This is partially because I've decided to avoid the firestorm that awaits me from the half of the population that disagrees, and partially
because I am admittedly underprepared to engage in discussions of this nature thanks to my lack of knowledge in both categories. This being said, Patagonia is one of the many organizations that have made the deliberate decision to take a firm stance, and this article illustrates how it has (and continues to) paid off.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
|
|
|
