Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Incredibly Unpopular Advice For CEOs Leading Change: Slow Down - This post tells us that 70% of new initiatives in the workplace fail. This is why it is no surprise to see a lack of buy-in and engagement if you're a gym owner who makes a habit of
rolling out new shit every day of the week. Take this author's advice and pump the brakes so that you can consider all stakeholders' concerns before plowing forward.
- When a Top Performer Wants to Leave, Should You Try to Stop Them? - Every gym in America has a "best coach" on staff, and the majority of them will one day learn that this coach is looking to move on to greener pastures. As the business owner, you need to be honest with yourself as to
whether meeting this coach's needs is actually within your control. This HBR article will help you to realize that a star performer defection doesn't need to be the end of the world for your operation.
- The Art of Copywriting: How to Write Better Captions that Get Engagement - If you're more of a visual person, you can read this blog and consume the infographics. If podcasts are your thing, you can hit the play button at the top and take it all in. Either way, this post hits you with some important basics of copywriting
that will help to dramatically improve the likelihood that your blog posts get read and your informational videos are clicked on.
- The Minimum Viable Audience - This important reminder from Seth Godin applies to both the content you create and the clients your gym aspires to serve. He wants you to pick a target audience and speak only to them. As he brilliantly stated in a recent similar post, picking your smallest viable audience "forces a
focus and gives you nowhere to hide."
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
