Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's start things off with a blog I published this week on my own website:
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- 15 Years and Counting—Making Gmail Work Faster and Smarter for Businesses - We effectively run the entire Cressey Sports Performance operation through Gmail and the Google Drive. While this Google blog post isn't exactly packed
with information, it caught my eye specifically because of the coming "scheduled send" feature. With this in place, I can get ahead of things like client outreach. Client check-in emails will be much easier to employ if I batch them and set predetermined distribution times right in my gmail account. This will be especially useful for the smaller fitness operations that are not employing expensive CRM software.
- Chick-fil-A Makes More Per Restaurant Than McDonald's, Starbucks and Subway Combined … and It's Closed on Sundays - The author of this article hypothesizes that Chick-fil-A achieves remarkable revenue figures because of their decision to be closed on Sunday's. One would assume that intentionally forgoing
52 days of potential revenue annually would hurt the per-store figures for a fast-food chain. Instead, according to this piece, it compels consumers to spend more with them when they are open. The three proposed reasons for this phenomenon will all apply to you if you either operate a 7-day/week gym, or are considering doing so.
- Planet Money - The Starbury - The footwear industry is what one might call an aspirational market. This means that significant portions of a given shoe company's exposure audience have dreams of one day owning their product, but may never be able to do so. This podcast presented the
story of a successful attempt to disrupt the basketball shoe market with the introduction of an extremely low-cost footwear option. This was a fascinating 25-minute story on pricing strategy.
- 5 Reasons Executives Wait Too Long to Fire Their Direct Reports - Here's a quote that might hit close to home if you've been struggling to bring along an employee who just can't seem to figure things out, no matter how hard you push: "When your commitment to
someone’s growth exceeds their ability to grow, you are unwittingly contributing to their failure."
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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