Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- 'Influencer Fraud' Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement. - I'll bet you're aware of a fitness professional out there who has what appears to be a massive audience, but every post he publishes results in crickets. You
know you're thinking the same thing every time you come across his material: How exactly is it that you have a hundred thousand followers, yet the you published three weeks ago is sitting on 13 likes? It appears that the "influencers" of the world can now be exposed for purchasing audience and engagement thanks to the tech featured in this article. I love this technological advancement.
- How Ray Dalio Turned A 7,500-Word Post On Reforming Capitalism Into A Simple, Compelling Narrative - Many of the fitness concepts shared on the internet these days
qualify as complex in nature. Content creators with extensive anatomy knowledge and a habit of getting into great detail in exercise descriptions are the most common offenders. Carmine Gallo (author of the great book Talk Like TED) did a nice job of outlining how one can attack taking a complex topic and delivering a written description in a reasonably brief and digestible format in this article.
- What Separates The Successful vs The Struggling PT Facilities (Podcast) - My buddy Jean-Claude Vacassin sat down with Stuart from Lift The Bar to record a podcast and proceeded to drop one brilliant line after another about gym ownership in the UK.
The good news here is that the lessons he's sharing apply to far more markets than his home base of London. Set aside 40 minutes of listening time and make sure to take notes on the portion where he discusses the importance of premium pricing strategies aligning with premium experiences.
- 5 Annoying Social Media Practices Customers Hate - Amen to this post. If you make a habit of doing any of the five things illustrated in this post on either your personal or professional social media accounts, it's time to stop.
You're better off not posting at all than risking being known as a person or business with these tendencies.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
