Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- How to Create a Tight-Knit Company Culture That Can scale With Your Business - Seems to me that just about any gym that makes the jump from one to two (or more) locations is doing so because it has created a world-class culture on-site at a
flagship location. The problem they soon encounter is getting that "feel" to travel from one location to the next. Culture doesn't move as well as equipment and programming philosophies, so it is a good idea to think strategically about systemizing anything you can that qualifies as culture-building.
- Pete Buttigieg Debuts a Radical New Approach to Campaign Branding - While I have no intention of talking politics in this forum, I will say that I absolutely love the idea of a political campaign giving supporters the tools necessary to generate
aesthetically appealing and consistent messaging on behalf of the candidate. There's no denying that social media plays a roll in our current political landscape, so why not leverage it in a way that will scale your message the way you want it to be conveyed?
- 75 Items You May Be Able to Deduct from Your Taxes - I know you don't want to hear this less than a week removed from your 2018 tax filing deadline, but now is the time to begin taking care of your 2019 numbers if you want to be ahead of the
usual tax season stress. This article is a great starting point as you wrap your head around the fact that it is kind of always "tax season" when you own a gym.
- What the Grocery Stores Holding Their Own Against Amazon Are Doing Right - Amazon is to your local grocery store what the $10/month new Planet Fitness is to your mom and pop gym just around the corner. We as gym owners can bitch
and moan that it is tough to keep up with the steep discounts available to our clients in the local market, or we can double down on creating emotional connections with the people who are already in the gym. This HBR article explains further how the "little guy" can continue to thrive as Amazon and Planet Fitness wreak havoc on the old way of doing things.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
