Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- 5 Ways to Kill Your Dreams (TED Talk) - So you aspire to one day open your own gym...the five myths shared in this quick (6-min) video are all illustrations of unnecessary hurdles you'll need to clear in order to do so. My personal favorite of the five? The willingness to believe that there is such a
thing as an overnight success.
- Where Walmart Is Winning (Hint, It's More Than Just Product And Price) - Walmart just had a record fourth quarter, and it had more to do with strategic initiatives designed to compete with Amazon than it had to do with rock-bottom prices. This was
an interesting article on Forbes highlighting the fact that consumers are beginning to prioritize convenience over a purely competitive pricing strategy, a lesson that shouldn't be lost on us small business owners as well. What are we doing to make our clients' lives easier each and every day?
- 7 Successful Women Explain How They Got the Sponsor That Changed Their Careers - You may not realize it by reading the title, but this piece from FastCompany qualifies as a step-by-step to-do list that any competent intern could employ in my gym to elevate
herself to "must-hire" status coming out of our program. This is a comprehensive collection of tips on how to make an impression on decision makers. Read it if you have dreams of climbing the corporate ladder in your own gym/organization.
- Mentoring Someone with Imposter Syndrome - You know what instantly prompts a feeling of imposter syndrome amongst 99% of CSP's new interns? Stepping into the gym during week one and quickly realizing they need to instruct deadlift technique while standing alongside Eric Cressey. This is a scenario that we
will continue to see again and again until we decide to stop educating interns and helping them become great coaches, and it is imperative that we do all that we can to eliminate that uncertainty as quickly as possible. This HBR article has a bunch of great tips on how to go about doing so.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
