Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's start things off with a blog I published this week on my own website:
- Initiative Fatigue is Killing Your Earning Potential - Shiny object syndrome is probably impacting the way you run your day-to-day business. After all, collecting new clients is way more than managing existing ones, right? Well if you like making money, this attitude is wrong. This
week's post touches on the importance of narrowing your strategic initiative to-do list to a small handful of objectives that focus almost exclusively on improving retention.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Facebook and Instagram Going Dark Should be a Wake Up Call for Entrepreneurs - A concerning number of gym owners took a hit last week when Facebook and Instagram went down, and this is because they've built the entirety of their new client acquisition strategy around a pair of platforms that they don't own. This Entrepreneur article
touches on the problem, and makes a compelling case for putting more of your focus on managing your own website and building a strong email list.
- Weekly Behaviors the Best Lead Generators Track (Podcast) - I often say that the best place to collect business insights and advice is from well outside of the world of fitness, and this podcast is the perfect example. My buddies Matt and Zack own one of the fastest growing insurance companies in the country, and much of their success
is due to the exact lead-tracking habits they illustrate in this quick recording. This is a must-listen for the gym owners who have experienced rapid growth and have become a little too comfortable.
- The 1 Interview Question That Reveals Almost Everything You Need to Know to Find the Perfect Job Candidate - Why not stay on the hiring and candidate selection topic for another minute? I should start my commentary
on this piece by saying that I don't believe there to be a single "end all be all" interview question, so take this article title with a grain of salt. The overarching message of this piece, however, is that the best interviewers are quick to deviate off course from a defined script of questions, and instead embrace the unpredictability of flowing conversation. I can get behind that mentality.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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