Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's start things off with a blog I published this week on my own website:
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- When to Ignore Conventional Wisdom - Masters of Scale Podcast - One of my favorite reads in 2018 was Setting the Table by Danny Meyer. I'd encourage you to check it out, but if you're not a big reader, listening to this podcast would be a great alternative.
Mr. Meyer shares a number of the same great stories and lessons learned from the book during this fascinating interview with Reid Hoffman.
- Reach is Overrated - This is such an important reminder for the gym owners who need to closely manage where their advertising dollars are directed. Becoming enamored with volume is easy, but you often do so at the expense of quality when it comes to lead-generation.
- Uber Drivers Are Not Employees. What This Means for Other Gig Workers - The term "independent contractor" gets thrown around a lot in the fitness industry, which is why this Uber ruling should be on the radar of gym
owners. Be warned that inaccurately categorizing someone as a contractor in your space is considered to be the fault of the business, and not the individual. You've got to do your homework before convincing yourself that you're not on the hook for employee-related benefits.
- How Asking Multiple People for Advice Can Backfire - Have you ever asked yourself how an advisor might respond if they were to find out you chose not to follow their advice? Common sense tells you that they might be understandably disgruntled, yet
many of us have a habit of crowd sourcing advice from many people or colleagues in a business setting, effectively guaranteeing that multiple insights will go unused or disregarded. This Harvard Business Review piece explores the topic further, sharing some interesting study outcomes.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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