Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- When Is It Safe for Children to Start Strength Training? - I get the same question multiple times each week: Is my kid old enough for strength training? I’d be crazy to think that I’m the only person that these parents are asking, so the mainstream answers to these questions are ones I should know.
This Wall Street Journal article from this past weekend is a great place to start.
- Instagram adds Stories to Explore tab. Here’s how to get on it - None of us are turned off by the idea of more Instagram followers, right? Well it appears that the newest way to accumulate audience members is through your story, and this TechCrunch article will help you to understand how the algorithm is designed to select what
material finds its way into the explore tab.
- Netflix Has 175 Days Left To Pull Off A Miracle... Or It's All Over - This isn’t an article about the business of fitness. It was, however, the most interesting thing I read this past week, so I feel compelled to share. Netflix is about to get punched in the
mouth, and it is going to be very fascinating to see how the streaming content space will evolve in the next couple of years.
- How Luxury Brands Can Beat Counterfeiters - I'll bet you've thought to yourself on more than one occasion that the new gym down the road was just a blatant knock-off of your own operation. Well the crew from HBR are here with some good tips on exactly how to minimize the damage inflicted by a competitor selling a service that
you deem to be counterfeit.
One last thing...actually, two things:
Did you know that I work with gym owners around the globe to assist in developing operational strategies and marketing messaging that will ultimately allow you to scale your operation AND maybe even take a vacation from time to time? If this sounds appealing to you, fire off a reply to this email and we can discuss exactly how I can help you take your gym to a new level in the coming days, weeks or months.
Secondly, my business partner Eric and I will be offering another installment of our CSP Business Building Mentorship this coming fall, and it will take place at our Massachusetts facility. We'll be firming up a date in the next week or so, and we'd love to have you in attendance. Let me know if you'd like to be messaged directly when we announce the event. We've sold out all three iterations of the BBM to date, and expect this one to move quickly as well.
That's it for now!
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
