Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's start things off with a blog I published this week on my own website:
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- 5 Practical Ways to Scale Your Business (podcast) - I listened to this podcast once, and then went back to the beginning and took notes the second time through. I should note that I don't take notes when I listen to podcasts, so that's how much I enjoyed this
one. When it ended, I went to Amazon and bought the book the guest was selling. If you're like me and you hate the fluff packed into the beginning of most podcasts these days, skip right to the 8-minute mark and enjoy the next 40-minutes.
- Decoding Difficult Conversations - I've got two options for you with this share. The first would be to listen to the entire podcast (a little on the long side but completely worth it). The second, which is mandatory in my eyes, would be to read the conversation highlights shared below the recording in this link. With two decades of participation
in the Harvard Negotiation Project, this woman knows her stuff. Quick thanks to F4 reader, Stuart Aitken, for sending this one my way.
- You Can't Buy a Starbucks Franchise: Here's Why and What You Can Do Instead - I've recently run into more than a few questions regarding franchising fitness businesses and am admittedly unequipped to go into any depth on the topic. This is why I've begun consuming more information on this front. I found this piece to be
interesting because it clearly explained why people considering franchising their business might be better off going with a company owned model instead. There are also some extremely specific cost projections that I haven't found to be particularly accessible elsewhere.
- When Customers Want to See the Human Behind the Product - A couple of months back I posted an Instagram poll asking if people would rather I deliver a business Q&A, or a "day in the life" IG story. While I expected Q&A to win big, it ended up getting trounced by the alternative. The
lessons in this Harvard Business Review article are a pretty good illustration of exactly why that happened. Seems that everyone wants to see how the sausage is made.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
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