Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's start things off with a blog I published this week on my own website:
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- What I Learned After One of the World's Leading Brands Acquired My Startup - This business owner and author offers three suggestions to businesses that hope to one day be acquired and integrated into far larger operations. This being said, few, if any of you fellow fitness professionals will ever see the gym you work at take a jump
of this nature (I know mine wont, at least). Nonetheless, I want you to consider applying all three of these recommendations to the way you run your day-to-day business. Acquisition or not, your operation will improve if you do so.
- 11 Star Exercise: The Key to Word Of Mouth Marketing - We all aspire to deliver a memorable service experience to our clients, right? Well how many of us have actually done an exercise to illustrate what "the perfect" training experience would look like in our gyms? This interview with Airbnb
founder Brian Chesky reveals exactly how he and his colleagues went about doing this when they first flushed out the idea for their business. Special thanks to F4 reader Daniel Marinello for sending this one my way.
- How to Make Smart Hires on a Tight Budget - This was a quick and insightful read on strategic hiring protocols from my buddy Adam Bornstein. Notice that he is an advocate for the occasional independent contractor, and hammers home the importance of identifying your own weaknesses before assembling a candidate pool.
- Why Every Company Needs a Chief Experience Officer - First things first -- NO, I am not advocating for gym owners to find money in the budget for an employee to focus entirely on the customer experience. After all, I spend many of my days telling fellow gym owners that it is
excessive to launch their operations with a dedicated "business guy" the way we did at CSP, so adding an executive focused purely on experience would be even more ridiculous. Instead, I'm sharing this piece from HBR because it is imperative that you as a gym owner begin thinking like a chief experience officer. You may not realize it, but your employees' experience while working for you is arguably as important as the client experience, as they're the ones delivering the service on your
behalf.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
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