Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's start things off with a blog I published this week on my own website:
- Social Media For Your Gym - Pick A Lane and Stay In It - It's amazing how many gym owners work their asses off to establish a niche as far as knowledge and skill set goes, and then spend their days publishing social media content that positions their
services as generalist in nature. This post highlights three reasons why performance training gyms like CSP should be more single-minded in the way that they promote their business on platforms like Instagram.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Inside the Secret Team Dinners That Have Built the Spurs' Dynasty - Extraordinary leadership comes in many different shapes and sizes, and I find it best to study as many approaches as possible. I found this article discussing the team-building habit that San Antonio Spurs
coach, Gregg Popovich, has employed for decades to be especially fascinating. Success leaves clues, and it is difficult to find a more successful coach than this one after accumulating five NBA Championships and countless deep playoff runs.
- The End of Likes? Instagram Follows Twitter in Mulling Downgrade to Influencer Mentality - I can't even begin to tell you how excited I would be to watch "influencers" crumble in fear if Instagram actually were to make the move to this
format which would only allow the publishing account to see how many likes a post has generated. It would take less than a day before we started seeing our IG story feed packed with "look at how many likes I got" screen-grabs. Please, Instagram...do it.
- The Paradox of Choice (TED Talk) - The sheer volume of options in front of us every time we step into just about every retail store, restaurant, and even doctor's office is becoming overwhelming. Let's collectively decide to take our clients' gym off the list of places where the
paradox of choice exists in their lives. Instead of having five different training options and price-points, maybe we could cut it down to two or three? I'd encourage you to keep your service model and pricing strategy in mind as you watch this TED Talk.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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