Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's start things off with a blog I published this week on my own website:
- Life, Fitness, and The Road to Hana - I knew that a vacation would help me to recharge in advance of a busy summer at CSP, but was also pleasantly surprised to realize that it could also spark some blogging creativity. This one serves as a reminder
that fitness can in many ways serve as a metaphor for life.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- 4 Ways to Cover Your Ass Legally as a Business Owner - I've yet to meet a gym owner who went into business with a background in law, so the majority of us are swimming in uncharted waters every time we find ourselves in a bind that might require legal guidance. There are some useful and actionable
tips shared in this post, including a solution for chasing down money from delinquent clients.
- The 9 Most Common Rookie Mistakes New Managers Don't Realize They're Making - I'm not exaggerating when I say that I've made all nine of these mistakes at one time or another over the past ten years, so
I appear to be a rookie a decade in the making. Few of us are born natural leaders, so it wouldn't hurt for the gym owners managing teams of coaches to get a little more deliberate about developing their management skills.
- How Two Teams Share a Social Media Inbox - This is an awesome post on a topic I didn't even realize I was interested in. Managing the DM's in each of our social media platform inboxes here at CSP is among the most tedious and underserved tasks we encounter. With as many as a half dozen people
having been granted some level of access to the keys to the Instagram account, there are often more than a few cooks in the kitchen. Give this one a read to learn how to structure expectations for who handles what, when this will happen, and how to execute..
- “A good product at a fair price” - Are you one of those people who claims to be immune to marketing because you're simply motivated by affordability and accessibility? Yeah, well Seth Godin just exposed you as a fraud. I love the way his marketing mind works..
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend!
- Pete
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