Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's start things off with a blog I published this week on my own website:
- Gym Owner Musings - Installment #16 - This one includes thoughts on positioning your services in the minds of potential clients, a marketing tip I learned from my buddy Zack, and an idea that might improve your gym’s reputation for churning out coaching talent.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- This New Kind of Expensive Lawsuit Could Easily Bankrupt Your Small Business - This is important stuff, friends. If you make a habit of asking your employees to contribute more than 40 hours of their time each week, you should be paying close attention. While my business isn't structured in a way that allows for anyone to put in
more than 38-ish hours each week, there were still lessons to be learned in this piece for me.
- How Investing In Yourself Today Will Set You Up For Career Success Tomorrow - This article takes a pretty close look at personal development for professionals who embrace a growth mindset. My weekly effort of content curation (which
you're reading right now) is a strong example of how one can constantly embrace consuming and learning new things. While my primary objective is to fill up your inbox with quality material at the end of each week, my secondary goal is to get smarter by forcing myself to read every day.
- Your SoulCycle and Equinox memberships may inadvertently help reelect Trump - Found this article to be an interesting reflection of how our political landscape is impacting businesses everywhere. It is not difficult to identify the political leanings of FastCompany when you see
the headline they've chosen for a piece that also buries the following sentence in the middle of the article: "Ross’s holdings don’t just include SoulCycle and Equinox, both of which observe pride month and give back to their communities and chosen charities like House Lives Matter, which assists marginalized sexual and gender minorities." Sadly for these two businesses, a great deal of the people who read this headline will never bother to get far enough into the material to realize that they
do make an effort to "do good" in this world.
- What Men Can Do to Be Better Mentors and Sponsors to Women - The performance enhancement portion of the fitness industry is desperately in need of more female voices. Less than 10% of the applicants for our internship program since 2007 have been female. This article mentions that 71% of
executives have a protege whose gender and race matches their own. We have a long way to go toward solving this problem considering the majority of gyms like mine are male-owned. Reading this HBR article as at least a decent place to start.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
|
|
|
