Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's start things off with a blog I published this week on my own website:
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- The Solo Marathon - Amen to this one from Seth Godin. Starting a new gym, launching a new program, or rolling out anything new can be terrifying and lonely. This was his quick way of reminding you that you're not wrong in feeling isolated during the process.
- How Your Beliefs Can Sabotage Your Behavior - Imagine you took Carole Dweck's great book Mindset and cherry-picked the best concepts, added a few more golden nuggets, and fit it all into a manageable blog post. That's exactly what James Clear did here. Well worth the read.
- How the Space Program Created a Culture of Learning From Failure - If the creators of the first lunar modules that flew all the way to the moon were able to resolve all but 22 of 14,000 identified flaws during their
testing process, I feel like it is safe for us gym owners to aspire to clean up some of our operational inefficiencies. This was a fascinating read from the people at FastCompany.
- The Kind of Authenticity Customers Will Pay More For - Everyone wants to throw around the term "authenticity" when asked about their gym's competitive advantage these days, but few seem to realize there are a couple of ways the term can
be interpreted. For example, if I said we deliver an "authentic training environment to the baseball-specific community," one client could assume that we are providing a service that has the look and feel of that which exists in the gym of an MLB spring training complex, while another might think that we are talking about a service environment that stays true to the company values. Neither is wrong, per se, but clients are willing to pay more for one than the other according to the
research in this Harvard Business Review article.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
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