Here's some recommended reading to either wrap up your week, or kick off your weekend.
Let's start things off with a blog I published this week on my own website:
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- One of These Founders Started His Company in a Co-Working Space. Here's How to Know If You Can Do the Same - This is a quick series of pros and cons related to building an operation out of a co-working space such as a WeWork. You might be asking
yourself why I'd bother to share this with a fitness community. As it turns out, every time you step onto the floor of a commercial gym looking to build a book of business alongside other personal trainers, you are effectively functioning in the PT equivalent of a co-working operation. If that's your thing, I'd encourage you to pay close attention to the "pros" on this list to help you positively shift your mindset.
- How to Attend a Conference Without Feeling Overwhelmed - 'Tis the season for big conferences with Perform Better Long Beach and Providence right around the corner. You can find some useful tips in this piece if you're one of the many planning on attending these occasionally exhausting
three-day events for the first time this summer.
- Nike Does It: Embracing Controversy And Deepening Customer Relationships - According to this piece, 62% of consumers want us business owners to stand up for issues we are passionate about. I'm not personally ready to steer my
business into the complicated waters of cause positioning, but this article does a nice job of explaining how and why Nike goes about doing so.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
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