Happy holidays, friends. Here's your 52nd and final edition of 2019 recommended reading to either wrap up your week, or kick off your weekend.
Let's start things off with a blog I published on my own website:
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Why Customer Engagement Should Be Every Business’s Top Priority in 2020 - This was a good read touching on the importance of addressing negative customer reviews. According to the article,
only 2% of all negative reviews of leading retailers are ever addressed. There are a couple of solid tips in here on how to go about improving customer engagement while maintaining an air of authenticity and emotional connection during the process.
- How to Write A Work Email When You're Really Pissed Off - I have a long-standing habit of "sleeping on it" as it relates to firing off angry emails. This article shares a similar suggestion (2-hours), along with a bunch of
other useful insight that is applicable both in a work, and personal context. Give this one a read, and then begin applying the rules shared in 2020 to ensure that your emotions don't get the best of you in an easily controlled scenario.
- Brand Secrets for Standing Out in a Crowded World - I've followed along with the Science of Social Media podcast that Buffer has published for a couple of years now but am just now discovering their surprisingly beefy blog. This article in particular was full of strong information on the many strategies you can employ in your business to ensure that you attract attention in an increasingly crowded fitness market during the coming year.
- What Happens When Your Career Becomes Your Whole Identity? - I am "the business guy" in a fitness business, yet I'm still assumed to be a trainer of sorts in the minds of just about everyone in my network outside of the gym.
Whether I like it or not, my job has very much become my identity. With this in mind, I can only imagine how real this issue is for those of you who actually are trainers. This article presents a series of questions you can ask yourself to determine how much your career influences your identify, and introduces some solutions you can employ to solve the problem if you're uncomfortable with the conclusions you draw.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
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