Friday 4 - Your Resume Isn't the Reason Why You're Not Getting Interviews... 11/15/19

Published: Fri, 11/15/19

Here's some recommended reading to either wrap up your week, or kick off your weekend.

Let's start things off with a blog I published on my own website:

Boost Lead Conversion by Making the Distinction Between Top-Up & Bottom-Down Selling - I'm all for systematizing our business, but utilizing a non-negotiable canned sales pitch would hinder my ability to close. Here's a look at why, and how I suggest you attack it if you run a fitness business that caters to young athletes.

My Friday FOUR:

Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance - as always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:

So You've Been Sued: 3 Ways for Your Business to Fight Back - You do not need to have been sued as a business owner to take this piece seriously. We as gym owners have a habit of taking a "we'll deal with that as it comes" approach to legal issues, which can avoid minor headaches today in exchange for potentially massive blow-ups further down the road. Take the advice in this piece to heart whether you have legal problems on the horizon or not.

Why You’re Not Getting Interviews: 4 Reasons Your Résumé Is Rejected - Turns out this piece had nothing to do with actually revising your resume. Instead, it hits you with some gold relating to networking, personal branding, and social media habits. Ignore this article at your own risk if you're currently on the job hunt.

Stillness is the Key - The EnreLeadership Podcast - You're going to love this podcast episode if you are a fan of Ryan Holiday's work. The portions covering decision making and prioritizing the way you utilize your creative time to maximize return on investment were particularly useful.

Why Employees Need Both Recognition and Appreciation - Did you ever put any thought into the fact that there's a difference between recognition and appreciation when it comes to managing your employees? According to this article, "recognition is about what people do; appreciation is about who they are." Read this HBR piece if you're interested in understanding why it is imperative that you appreciate the distinction between the two.

Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.

- Pete