Welcome to the weekend. Here are four pieces of content to either wrap up your work week, or kick off your much deserved down time.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- 5 Marketing Traps to Avoid in 2020 - This article was sent my way by our on-site PT, Andrew Millett, who is well-read in the healthcare marketing space. While the target market of this piece probably didn't include gym owners, the five reminders are essential if we want to
thrive moving forward. The primary takeaway is that "what got us here wont get us there," but this one should be read it start-to-finish to identify where we run the risk of getting complacent in running our businesses.
- EntreLeadership Reading Guide - One of the most common requests I tend to receive is for book recommendations. Here's one of the most comprehensive "business book" lists I've come across. What I like about this collection of suggested reads is that it is broken into 20 different
categories and provides a clear table of contents.
- If Your Team Constantly Checks Email and Slack After Hours, You Might Need to Set a Formal Policy. Here's Why - Every once in a while, during our busiest times of the year, I notice a hint of burnout on the faces of my team. More often than
not, with a little bit of prodding, I come to learn that they're taking more work home with them than they're allowing me to realize. No one wants to rock the boat and complain that programming responsibilities are bleeding into personal lives, and the result is tired (and inappropriately compensated) employees. It is for this reason that this article in particular resonated with me.
- Are You Meeting (and Setting) Customers' Expectations? - The reality of life is that the cost of doing business increases over time, and delivering that message to clients can be anxiety-inducing if you don't have a plan to communicate the "why" and the "here's how we're going to improve your
experience moving forward." This article shares a couple of quick suggestions on the topic of expectation management.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
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